"Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get to Alice: I don't much care where. The Cat: Then it doesn't much matter which way you go." -Alice in Wonderland by Lewis Carroll
Its all about knowing what you want. Its really simple, with no direction you have no direction.
I recently posted a logo design project on 99designs.com. The premise is simple: write up the purpose of the logo and designate a cash reward. Designers will then submit their logo ideas, I choose my favorite, and the winner gets the prize.
One problem: what type of logo do I want?
The contest began a little over a week ago, and at first I had 10 designs. At this point, the designers yelled at me. What do you like? What should we change? I had no idea.
Then 30 designs. Finally 90+ designs. I was overwhelmed. Each designer is sensitive, they want feedback, they want support. I was the leader and I needed to give direction.
Fortunately two things happened:
- I found some similar websites of logos I really liked. This helped clarify what I wanted.
- My friend Kalyn, who is a talented graphic designer, helped me dig through, find the best ideas, and give the designers further direction.
In the end, we collectively created some great logos. I highly recommend using 99designs.com or the similar site crowdspring.com. Use these sites to your advantage, they can bring great results.
In the end, the biggest lesson: make it easy, know what you want.